Ever After High is the latest Mattel toyline which is a spin-off of Monster High.
Madeline is daughter of the Mad Hatter, and is best friends with Raven. She is eccentric, and has a fondness for tea parties. She also likes to break the fourth wall, and is the only person to interact with the narrators. She is reasonably happy with her destiny, seeing as it has to do with tea, but is fond of the idea of rewriting.